Advertisers should expect digital media ad agencies to look well beyond Yahoo and AOL to find alternative second tier targeted-content websites.  These websites can offer advertisers a valuable, long and cost-effective tail.

Read The Wall Street Journal article.

Yahoo should consult with category leading publishers and advertisers to fully understand the headwinds they face.

Read The Wall Street Journal article.

The big media companies should blame themselves for creating more ad space than demand dictates. Display ads from the same advertiser should run on multiple pages. It would provide a greater return to advertisers and gets rid of the tacky brand-cheapening ads.

Raining meatballs would be funny on Jon Stewart but would turn visitors off to a weather website and wreck the brand. $50 CPM display ads on a general audience website are unnecessary; $50 CPM on a smaller, targeted-audience website is more cost-effective. The smaller, targeted-audience and city/regional websites are also where less expensive text ads can yield a higher CTR than display. The beauty of the internet is the ability to advertise to a targeted demographic. Google’s DoubleClick ad exchange should be very effective at allowing advertisers the ability to find smaller to medium volume web publishers to cost-effectively reach the right audience.

In the meantime, big media websites burning cash should try to learn from web entrepreneurs who are generating free cash flow in this environment.

Read The Wall Street Journal article.

DoubleClick Ad Exchange plus Adwords plus Google Analytics will be a formidable competitor for Yahoo or Bing. Ad exchanges are needed. Google also offers the most advanced geotargeting. Surprisingly, we have often found, in a head to head competition, that text ads beat display. Yahoo and Bing really need to consult with industry leading advertisers and publishers to really understand how to compete. Bing’s cash back program is brilliant.

Read The Wall Street Journal article.

Kodak has a great brand name that has been squandered during the change to digital imaging. This author remembers having high margin Kodak film products in his dental office but they have since been replaced by new age digital brands. This author has beta tested overpriced and ill-conceived digital products for Kodak during this time.

Henry Kravis has an opportunity to revive a well-known brand. I would recommend a focus on healthcare because of the government’s push towards electronic medical records and the margins are also high. Kodak could also lead through the development of open source imaging.

Dr. Jeffrey Dorfman
The Center for Special Dentistry
NYC

Read The Wall Street Journal article.

This week a patient presented that had 4 maxillary canines (instead of 2).
These 2 extra canines are supernumerary teeth (and are very rare). Also one
of her maxillary central incisors (tooth#9) what completely impacted. She
was also in a crossbite. The patient is concerned about her smile, and wants
an esthetic makeover. This is a multidisciplinary case which involved the
consultations of a periodontist (to make sure the gums are in good health
for dental work), an orthodontist (to advise which teeth to extract or keep,
or to extrude the impacted central incisor, and to move the teeth around for
proper alignment and occlusion, an oral surgeon (to safely and
atraumatically extract the impacted, and supernumerary teeth), and finally a
general dentist (to veneer or crown the anterior teeth to give the anterior
teeth the proper size, shapes, and proportions for an esthetic appearance.

There was another patient who presented with a painful feeling and that one
side of her mandible is heaver than the other. Upon taking a panoramic
radiograph had a radiolucency on her mandible. After a thorough clinical
examination by the oral surgeon, the patient was referred to get a CT-scan
for better images and borders to of the lesion. After looking at the CT-scan
the oral surgeon decided to biopsy the lesion. He opened a flap with 2
releasing incisions, to find that the buccal plate of the mandible had
resorbed, and the lesion extended interproximally between 2 of the teeth. An
excisional biopsy was taken and sent to a oral pathology lab for further
investigation. The patient was sutured and scheduled for follow-up.