Advertisers should consider both premium content websites and portals in their budgets. The former provides a targeted demographic at higher cost while the latter provides brand awareness to a mass audience.

Advertisers don’t seem to fully comprehend the gold to be found in data mining the targeted demographics of the premium content websites.

Read The Wall Street Journal article.

The major consumer products companies are making a mistake not using the internet to increase brand loyalty worldwide during this recession. It gives consumers like David a reason to stop buying higher priced products.

The websites of these companies demonstrate a lack of understanding of what the end-user is seeking and the web departments of these companies should be held accountable or dismissed. WSJ readers can see a cookie cutter mentality among the consumer product company websites. There is nothing compelling to enhance stickiness or encourage a return visit. They are boring.

It is a great time for the giants of American advertising and marketing to wake up and innovate online. Give David a reason not to buy Tide Basic.

Read The Wall Street Journal article.

$75 million for virtual widgets? Good luck. It’s the same herd investor mentality that lead us to the Great Depression II.

How about writing an article about something that’s not the fad du jour? The cost of real premium dental services FAR exceeds the cost of virtual clothing but it is not as sexy. Has any investor been to the dentist lately?

1dentist, LLC is the world’s largest holding company for internet dentistry with current monthly unique visitors exceeding 500,000! It has profitably existed for over ten years without a dime of outside investment and no debt. It is also positioned to become a major worldwide player in EMR and SAS in dentistry. Now that’s a story worthy of a WSJ reader!

The Wall Street Journal article.