The major consumer products companies are making a mistake not using the internet to increase brand loyalty worldwide during this recession. It gives consumers like David a reason to stop buying higher priced products.
The websites of these companies demonstrate a lack of understanding of what the end-user is seeking and the web departments of these companies should be held accountable or dismissed. WSJ readers can see a cookie cutter mentality among the consumer product company websites. There is nothing compelling to enhance stickiness or encourage a return visit. They are boring.
It is a great time for the giants of American advertising and marketing to wake up and innovate online. Give David a reason not to buy Tide Basic.
A.G. Lafley, Alex Tosolini, colgate, Crest, Mark Christenson, P&G, Proctor and Gamble, Suzanne Watson, Tide Basic
Categorised in: Dr. Dorfman on WSJ.com
This post was written by Dr. Jeffrey Dorfman