This was later submitted after WSJ removed the above Comment because it contained the hyperlink:
I own dental content websites that provide over 4,400 pages of free content in 220 countries via over 600 urls. My personal experience advertising on Yelp was quite bad. I found the staff unprofessional (e.g. cursing on the phone when they thought they couldn’t be heard – I have the transcript & their subsequent apology), the company withheld contractually-obligated traffic data from me (I have the emails – and another major news organization wrote an article about my experience) and the CPM incredibly expensive compared to Google or Bing.
People like to read online reviews but I have found in multiple online searches that many advertiser’s don’t seem to like Yelp. I agree.Tags: Yelp advertisers, yelp advertising, yelp stock
Categorised in: Dr. Dorfman on WSJ.com
This post was written by Dr. Jeffrey Dorfman