Yelp needs Help! A review of Yelp’s IPO.

March 2, 2012 4:48 pm Published by

Yelp needs Help!

Our company, a world leader in Internet Dentistry, is not impressed with Yelp.  Their algorithm favors reviews written by users with lots of Yelp friends and who write lots of Yelp reviews.  Older, more successful people are therefore likely to be dramatically underrepresented in Yelp reviews.

The conclusion:  Yelp reviews may be valuable to young people seeking an opinion about less expensive things.  I wouldn’t buy the stock.

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This post was written by Dr. Jeffrey Dorfman