“Consolidation in the online health world has become more common in recent months as sites fight for scarce advertising dollars.”
Relying on scare advertising dollars is only one business model for online health information websites to offer free information. www.1dentist.com and it’s 500 affiliated dentistry urls has profitably followed a free content model that hasn’t relied on advertising for over a decade. We believe vertical integration in free online health care is the future and that is how we are growing: bricks & mortar practices, in-house web content creation, in-house SEO, in-house clinical education and free 1dentist cloud software for EMR.
Categorised in: Dr. Dorfman on WSJ.com
This post was written by Dr. Jeffrey Dorfman