Advertisers should consider both premium content websites and portals in their budgets. The former provides a targeted demographic at higher cost while the latter provides brand awareness to a mass audience.
Advertisers don’t seem to fully comprehend the gold to be found in data mining the targeted demographics of the premium content websites.Bill Wise, Dynamic Logic, Ed Erhardt, Internet ad dollars, Jeff Levick, Online Publishers Association, Organic, PwC, Steve Kerho, WPP PLC
Categorised in: Dr. Dorfman on WSJ.com
This post was written by Dr. Jeffrey Dorfman