Oral care companies like P&G that directly sell to the consumer, and dental product companies like Henry Schein, that directly sell to doctors and dentists, still really don’t understand the importance of – and utilize – the internet. Why focus on segmental marketing when a roll-up is staring you in the face?
Unified dental websites, should combine dental content & services for new patient appointments, dental lab sales, dental product and software sales, consumer product, data mining and SEO in ONE website experience. Tax-advantaged mentoring programs can also be facilitated online to help alleviate our crisis in health care delivery.
Visit demo.dentistChicago.com to see the latest pre-Beta projects under development at 1dentist, LLC.
[1dentist, LLC, established in 1998, is the worlds largest creator of free online content in dentistry and owns 500 of the best worldwide collection of urls in dentistry.]
Dr. Jeffrey Dorfman, Director
The Center for Special Dentistry
425 Madison Avenue – Suite 500
(at 49th Street)
New York, NY 10017
Assistant Professor, Columbia University School of Dental and Oral Surgery
Associate Professor, New York University College of Dentistry
Combining free medical advice with product sales should not distort medical advice and reduce customer/patient trust. It is advantageous to the public (patients, students and doctors) to obtain this information. Full disclosure is essential – unlike many peer-reviewed medical journals where authors hide financial conflicts.
Dr. Jeffrey Dorfman
The “Roll Up” I described was specifically about the current state of segmented internet marketing in dentistry and that it could be more efficient (for patients, students, doctors and companies) if offered in ONE website experience. I did not suggest down-waging, but since you mention it, I am also against it.
Since it was mentioned, I’ll state my opinion on dental office consolidation. Dental offices are among the most expensive medical spaces to build and equip, after radiology (with their CT and MRI machines). Many of them operate well below efficient capacity. It would be logical if more dental practices consolidated among themselves (and NOT with Wall Street spawn). This would also improve patient care as more dentists and specialists work together in the same office they would be readily available to discuss more complex cases. Dental offices should become more like dental hospitals.
Dr. Jeffrey Dorfman
Categorised in: Dr. Dorfman on WSJ.com
This post was written by Dr. Jeffrey Dorfman