Bing Brings Market-Share Gains for Microsoft

June 10, 2009 9:19 pm Published by

I have seen a significant switch from patient payments using Amex to VIsa/Mastercard as their cash back programs expanded. I would have suggested to Yahoo to use a cash back model for purchases for a lot less than the $72 million they wasted on advisors when they rejected Microsoft’s offer last year.

Bing can gain market share against Google using cash back as long as Google doesn’t respond and offer something similar. There doesn’t appear to be a barrier to entry for Google.

Read the Wall Street Journal article.

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This post was written by Dr. Jeffrey Dorfman