It seems that the giant consumer product companies are trying to develop their online businesses in-house to the detriment of shareholders. Real online entrepreneurial development may be found off site if the CEOs and Chief Technology Officers are looking! At www.1dentist.com we have 11 years of the worldwide data you mention in this article.
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Dr. Jeffrey Dorfman's Blog
Posts Tagged ‘Proctor and Gamble’
The major consumer products companies are making a mistake not using the internet to increase brand loyalty worldwide during this recession. It gives consumers like David a reason to stop buying higher priced products.
The websites of these companies demonstrate a lack of understanding of what the end-user is seeking and the web departments of these companies should be held accountable or dismissed. WSJ readers can see a cookie cutter mentality among the consumer product company websites. There is nothing compelling to enhance stickiness or encourage a return visit. They are boring.
It is a great time for the giants of American advertising and marketing to wake up and innovate online. Give David a reason not to buy Tide Basic.
Oral care companies like P&G that directly sell to the consumer, and dental product companies like Henry Schein, that directly sell to doctors and dentists, still really don’t understand the importance of – and utilize – the internet. Why focus on segmental marketing when a roll-up is staring you in the face?
Unified dental websites, should combine dental content & services for new patient appointments, dental lab sales, dental product and software sales, consumer product, data mining and SEO in ONE website experience. Tax-advantaged mentoring programs can also be facilitated online to help alleviate our crisis in health care delivery.
Visit demo.dentistChicago.com to see the latest pre-Beta projects under development at 1dentist, LLC.
[1dentist, LLC, established in 1998, is the worlds largest creator of free online content in dentistry and owns 500 of the best worldwide collection of urls in dentistry.]
Dr. Jeffrey Dorfman, Director
Assistant Professor, Columbia University School of Dental and Oral Surgery
Combining free medical advice with product sales should not distort medical advice and reduce customer/patient trust. It is advantageous to the public (patients, students and doctors) to obtain this information. Full disclosure is essential – unlike many peer-reviewed medical journals where authors hide financial conflicts.
The “Roll Up” I described was specifically about the current state of segmented internet marketing in dentistry and that it could be more efficient (for patients, students, doctors and companies) if offered in ONE website experience. I did not suggest down-waging, but since you mention it, I am also against it.
Since it was mentioned, I’ll state my opinion on dental office consolidation. Dental offices are among the most expensive medical spaces to build and equip, after radiology (with their CT and MRI machines). Many of them operate well below efficient capacity. It would be logical if more dental practices consolidated among themselves (and NOT with Wall Street spawn). This would also improve patient care as more dentists and specialists work together in the same office they would be readily available to discuss more complex cases. Dental offices should become more like dental hospitals.