“Film will never come back,” Mr. Perez said. “Those very, very, very high gross margins that film had will never come back. I don’t know of any digital businesses that will even have half of the margin that film had.”

Healthcare content creation for the internet is a very high gross margin business that could benefit from the worldwide recognition of the Kodak brand name.  Mr. Perez should look at it.  www.1dentist.com has created and provides 4,400 pages of content in dentistry worldwide since 1998.

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Kodak has a great brand name that has been squandered during the change to digital imaging. This author remembers having high margin Kodak film products in his dental office but they have since been replaced by new age digital brands. This author has beta tested overpriced and ill-conceived digital products for Kodak during this time.

Henry Kravis has an opportunity to revive a well-known brand. I would recommend a focus on healthcare because of the government’s push towards electronic medical records and the margins are also high. Kodak could also lead through the development of open source imaging.

Dr. Jeffrey Dorfman
The Center for Special Dentistry
NYC

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Kodak should also focus on online medical and dental imaging e.g. radiography (x-ray) and photography.

Read The Wall Street Journal article.