7% increased media spending should not be spent online because of P & G’s very weak web sites. P & G is already weaker in emerging markets than Colgate. How does it hope to grow beyond its goal of 0.5% per year in these markets?

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Analysts should carefully study the Brand websites of these companies to see if they currently add any value to their brands; they do not.  These Brand websites do not provide any content worthy of a return visit and will not help these brands grow in developing markets.  On the internet these brands are Goliaths awaiting slaughter by an upstart.  At www.NYCdentist.com we offer 4,400 pages of exclusive, free content through 650 worldwide urls since 1998.  The content on Crest.com, Colgate.com orOralB.com – for example – does not reflect the oral care information visitors are seeking.  Visit these websites and you decide.

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It seems that the giant consumer product companies are trying to develop their online businesses in-house to the detriment of shareholders. Real online entrepreneurial development may be found off site if the CEOs and Chief Technology Officers are looking! At www.1dentist.com we have 11 years of the worldwide data you mention in this article.

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The major consumer products companies are making a mistake not using the internet to increase brand loyalty worldwide during this recession. It gives consumers like David a reason to stop buying higher priced products.

The websites of these companies demonstrate a lack of understanding of what the end-user is seeking and the web departments of these companies should be held accountable or dismissed. WSJ readers can see a cookie cutter mentality among the consumer product company websites. There is nothing compelling to enhance stickiness or encourage a return visit. They are boring.

It is a great time for the giants of American advertising and marketing to wake up and innovate online. Give David a reason not to buy Tide Basic.

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