7% increased media spending should not be spent online because of P & G’s very weak web sites. P & G is already weaker in emerging markets than Colgate. How does it hope to grow beyond its goal of 0.5% per year in these markets?
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Analysts should carefully review data from Yahoo search network’s “Ad Delivery Report.” Our internal data running 650 worldwide dental websites (www.1dentist.com) shows that Yahoo is infested with Spam websites that they appear indifferent to correct. This could artificially raise short term revenue while exposing Yahoo to unwanted class action attention. Yahoo search is foundering in irons. Perhaps Bing will offer a lifeline.
Analysts should carefully study the Brand websites of these companies to see if they currently add any value to their brands; they do not. These Brand websites do not provide any content worthy of a return visit and will not help these brands grow in developing markets. On the internet these brands are Goliaths awaiting slaughter by an upstart. At www.NYCdentist.com we offer 4,400 pages of exclusive, free content through 650 worldwide urls since 1998. The content on Crest.com, Colgate.com orOralB.com – for example – does not reflect the oral care information visitors are seeking. Visit these websites and you decide.
The financial comparisons between Google and Yahoo don’t seem to consider a lot of small numbers that in sum may become quite large. Yahoo is building Ad Network Distribution combining Yahoo Search and Yahoo Partners but many of these Partners appear to be Spam sites stuffed with Keywords. I’ve seen this Partner revenue reach 80% of total revenue. Do I hear refunds? These numbers seem to indicate that Yahoo’s reported revenue should be discounted. And Google, by comparison, will be that much stronger allowing Sergey Brin to spread democracy in China. Good luck!
This blog was subsequently expanded and published in the Wall Street Journal website.
$13 billion of P&G sales are in Health Care. Crest toothpaste and Oral-B toothbrushes are a big component of that helped in 2009 by “initiative-driven” growth. Why is P&G starting a learning lab from scratch when extensive data on online consumer behavior already exists? At www.1dentist.com we have 11 years of online worldwide dental care data.
It seems that the giant consumer product companies are trying to develop their online businesses in-house to the detriment of shareholders. Real online entrepreneurial development may be found off site if the CEOs and Chief Technology Officers are looking! At www.1dentist.com we have 11 years of the worldwide data you mention in this article.
Our experience corroborates this article but we are also seeing something deeper. It seems that many investors don’t yet fully grasp the potential mix of information technology (IT) and health care. That understanding will take time and it should come before the cash.
1dentist, LLC, (www.1dentist.com) the global dental technology company, has found huge interest among worldwide dentists for open source dental practice management and imaging software. Danaher’s Dexis unit could provide open source imaging software to capture an untapped worldwide market. There are many ways Danher could monetize it on the back end. If they don’t, someone else will.
There is a HUGE opportunity for Apple in dentistry. Most major Dental Practice Management and Imaging Software Platforms are pc-based, closed source, bulky and require huge capital expense for in-office hardware, software and ongoing maintenance. Two Henry Schein (NYSE) subsidaries, Dentrix and EZDental, are examples.
We are developing 1dentist Software to offer lean, Open Source Cloud Computing and SaaS. Our early data shows significant interest from dentists within our 500 dentistry urls worldwide at 1dentist.com.
And even Kodak should refocus on open source digital medical and dental imaging, e.g. CT, MRI, x-ray and photography. Dexis (Danaher) currently has significant market share of dental imaging and is closed source.