Bing Brings Market-Share Gains for Microsoft
I have seen a significant switch from patient payments using Amex to VIsa/Mastercard as their cash back programs expanded. I would have suggested to Yahoo to use a cash back model for purchases for a lot less than the $72 million they wasted on advisors when they rejected Microsoft’s offer last year.
Read the Wall Street Journal article.
Tags: Bing, Google, market share, Microsoft
Bing can gain market share against Google using cash back as long as Google doesn’t respond and offer something similar. There doesn’t appear to be a barrier to entry for Google.